About Us

FWDirect is a leading online retailer of soundproofing, insulation and specialist building materials based in Huddersfield, West Yorkshire.

Our Approach

Founded in 2014, FWDirect is now one of the UK’s leading specialist online soundproofing businesses, focused on providing our customers with the best advice allied to the most suitable products to achieve their needs.

We partner with some of the UK’s leading manufacturers and distributors, who work in conjunction with our technical customer service team, to offer the best possible service and also the best brands.

We understand that value and speed are important too, and work hard to exceed expectations in this area, however, getting the wrong specification will be far more time-consuming and costly to fix than taking the time to fully understand our customers’ requirements, hence why our customer service team pride themselves on their diligence.

Originally an underlay and LVT site, over the past 5 years FWDirect has pivoted to specialise in the growing soundproofing sector, taking all of our digital experience and know-how, and combining it with an industry-leading service model.

FWDirect is fortunate to have one of the country’s most commercially focused marketing agencies as its sister company, which means that our team has a deep understanding of the e-commerce sector too, built from over 20 years experience supporting its 150 strong client base.

This is why you’ll find us at the top of your search results, enjoy a seamless online experience, and can rest assured that your data and transaction handling is in the safest of hands.

We would like to thank all our customers for their continued faith in us, and welcome all feedback, good and bad, as we strive to continuously improve our service. 

Our Team

Alexis Bradbury


Alexis is a founding member of the FWDirect team. With over 25 years of experience in the marketing industry, and a strong commercial focus, he was instrumental in setting us up for success.

He oversees the running of FWDirect, ensuring that we provide the best products at the best prices for our customers, with the best customer experience from our online business.

Chris Haigh

Technology Director

With 14 years of web development behind him, Chris is responsible for the management and development of the FWDirect website. He has vast technical knowledge that informs your experience on this website and ensures your data is kept as safe as possible.

Chris is committed to making sure FWDirect runs smoothly, providing enhanced security and a seamless shopping experience for all of our customers. With his expertise in web development, he ensures that FWDirect is always kept up to date with the latest data security measures, and the best new shopping features so that you can buy from us with total confidence.

Joshua Barr

Logistics Director

Joshua has over 12 year's experience in the ecommerce and drop shipping sectors. He has managed projects spanning across multiple industries, from arts and crafts through to flooring and building materials.

He manages our supplier relationships and conducts regular product and competitor analysis to make sure we’re bringing you the highest quality products with competitive pricing, and that we’re bringing fresh, complementary products to our range.

Chris Layton

E-commerce Operations

Chris is one of our specialist advisors, bringing a wealth of experience in the building materials and construction industry. He works on the operational side of FWDirect, making sure that you have all the support you need when ordering from us.

Chris always puts our customers at the heart of his work and will be on hand to give advice on your latest construction project, from making sure that you’ve got the right measurements to advising on the best products to make your project run smoothly.

Laura Dean

Head of Marketing

As Head of Marketing at FWDirect, Laura is supporting our Directors to drive forward our brand and vast portfolio of soundproofing and insulation products. With over a decade of experience in marketing, she brings a strong understanding of the customer journey and she works closely with our team to create awareness of our new and existing products.

Laura is responsible for sharing our best offers and promoting our products here at FWDirect. Go ahead and make her day by following us on social media and signing up to receive our newsletter!

Meg Bradbury

Content Writer

Here at FWDirect we want you to be confident that you’re buying the best products from a knowledgeable team that can offer you the guidance and advice you need for your projects. Meg is the writer behind many of our blogs, guides and product descriptions.

She provides essential updates that help you to understand important information such as Approved Document E regulations; how to apply for grants that may be available; and how to soundproof domestic and commercial properties.